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Found 1 from your keywords: author=Afif, Muhammad Zahran

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ANALISIS PEMENUHAN KEBUTUHAN FOLLOWERS INSTAGRAM @RSBUNDAPALEMBANG MENGGUNAKA…

This study aims to analyze the needs fulfillment of @rsbundapalembang Instagram followers using the Uses and Gratifications theory. This study measures the influence of usage motives (Gratification Sought) on the satisfaction obtained (Gratification Obtained) through a quantitative approach with a sample of 89 respondents analyzed using PLS-SEM. The results show that Gratification Sought has a …

Edition: -
ISBN/ISSN: -
Collation: xiv, 99 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1895752025

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