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Found 1 from your keywords: author=Afifah, Athia Wilma
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STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN JUMLAH PENDENGAR RADIO ORBAN…
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Afifah, Athia Wilma

The development of digital media requires local radio stations to adapt in order to maintain their existence and listener numbers. This study aimed to analyze the marketing communication strategy of Orban FM Palembang in increasing its audience through an Integrated Marketing Communication (IMC) approach. This research employed a qualitative approach, and data were collected through in-depth in…

Edition
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ISBN/ISSN
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Collation
xiv, 134 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1948922026