The purpose of this study were 1) to determine the characteristics of brewed coffee and instant coffee consumer and 2) to determine the process of buying decision brewed coffee and instant coffee. This research was conducted at Subdistrict Sialang, Distrik Sako and Subdistrik 2 Ulu, Disktrik Seberang Ulu I Palembang City. South Sumatera. The location was determinate purposively due to the crite…