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Found 1 from your keywords: author=Alfitrah, Intan Aidita

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KLASIFIKASI KEPUTUSAN PEMBELIAN SKINCARE DI TIKTOK SHOP BERDASARKAN FAKTOR IN…

Perkembangan TikTok Shop sebagai platform social commerce meningkatkan peran influencer dalam memengaruhi keputusan pembelian produk skincare. Namun, kompleksitas faktor influencer yang terlibat menyulitkan identifikasi pola keputusan pembelian secara sistematis. Penelitian ini bertujuan untuk mengevaluasi secara eksploratif penggunaan algoritma Decision Tree dalam mengklasifikasikan keputusan …

Edition: -
ISBN/ISSN: -
Collation: vi, 84 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1928822026

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