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Found 1 from your keywords: author=Amalia, Afifa
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PENGARUH BRAND AWARENESS DAN E-WOM TERHADAP KEPUTUSAN PENGGUNA JASA TRANSPORT…
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Amalia, Afifa

This Research aims to determine the influence of Brand Awareness and Electronic Word of Mouth (E-WOM) on the decision to use Maxim online transportation services in Palembang City. The research method used is a quantitative approach. The data utilized in this study consist of primary and secondary data. The sampling technique employed was a questionnaire, with a total sample of 120 respondents …

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xvii, 133 hlm.; ilus.; tab, 29 cm
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T1975172026
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