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Found 1 from your keywords: author=Amelia, Marsya
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ANALISIS NARASI WALTER FISHER DALAM KONTEN PEMASARAN ISU SOSIAL INSTAGRAM @ST…
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Amelia, Marsya

This study aims to analyze how the narrative-form marketing content on the Instagram account @storyofkula is constructed and examined using Walter Fisher's Narrative Paradigm theory. The research focuses on how social issue narratives within KULA's marketing content are packaged and conveyed through Instagram. A qualitative approach with qualitative content analysis was employed. Data were coll…

Edition
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ISBN/ISSN
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Collation
xv, 137 hlm.; ilus.; tab.; 29 cm.
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Call Number
T1984742026