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Found 1 from your keywords: author=Amira, Tasya
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PENGARUH GOJEK CAMPUS AMBASSADOR DAN BRAND IMAGE AMBASSADOR TERHADAP BRAND AW…
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Amira, Tasya

A Brand Ambassador is someone appointed by a company or brand to represent, promote, and improve the brand's image in the public eye. Companies are currently competing to increase marketing by using Brand Ambassadors, one of which is the "Gojek Campus Ambassador" program. This study uses Partial Least Square - Structural Equational Model or PLS-SEM with outer model and inner model to see the Av…

Edition
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ISBN/ISSN
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Collation
xiv, 32 hlm.:ilus., tab.; 29 cm
Series Title
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Call Number
T1700712025