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Found 1 from your keywords: author=Ardhani, Dhita Amanda
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KNOWLEDGE DISCOVERY PADA CHURN PELANGGAN E-COMMERCE MENGGUNAKAN INTERPRETABLE…
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Ardhani, Dhita Amanda

Customer churn remains a major challenge in the e-commerce industry as it directly impacts revenue and long-term customer value. This study applies an interpretable machine learning approach to not only predict churn but also identify the key factors influencing it. The analysis uses a publicly available dataset containing customer behavior and transaction records, with data preparation steps i…

Edition
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ISBN/ISSN
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Collation
xvi, 95 hlm.; ilus.; tab, 29 cm
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Call Number
T1894542025