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Found 1 from your keywords: author=Ashari, Andi Firhan

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HUBUNGAN ANTARA HARGA DIRI DENGAN IMPULSIVE BUYING PADA PENGGUNA PAYLATER

The purpose of this study was to determine the relationship between self-esteem and impulsive buying on paylater user. This study hypothesizes that there is a negative relationship between self-esteem and impulsive buying. The population of this study are 205 paylater user in Indonesia. The sampling technique used was purposive sampling. Impulsive buying scale constructed by Rook (1987) and sel…

Edition: -
ISBN/ISSN: -
Collation: xvii, 94 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1271352023

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