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Found 1 from your keywords: author=Assyah, Julia
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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN POP MIE MELALUI E-COMMER…
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Assyah, Julia

This study aims to analyze the influence of product attributes on purchasing decisions for Pop Mie through Shopee e-commerce in Palembang City. The research focuses on Pop Mie buyers to evaluate the extent to which product attributes influence consumer choices, with the goal of providing recommendations for future product development. Data was collected through the distribution of questionnaire…

Edition
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ISBN/ISSN
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Collation
xvii, 136 hlm.; ilus.; tab.; 29 cm.
Series Title
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Call Number
T1767492025