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Found 1 from your keywords: author=Athallah, Muhammad Bint...

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ANALISIS PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PADA PENGGUNA PLAYST…

The rapid development of the digital gaming industry has encouraged companies to optimize Customer Relationship Management (CRM) strategies to enhance purchase intention and customer loyalty. This study aims to analyze the influence of Customer Relationship Management (CRM) on purchase intention and customer loyalty among PlayStation App users. This research employs a quantitative method with a…

Edition: -
ISBN/ISSN: -
Collation: xviii, 63 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1946172026

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