This study aims to analyze the implementation of Integrated Marketing Communication (IMC) at MSME Roti Keju President in an effort to support brand continuity. This research employs a qualitative approach with an explanatory design. Data collection techniques were conducted through observation, in-depth interviews, and documentation. The marketing communication strategy serving as the basis for…
Skripsi yang berjudul: Peran Badan Pertanahan Nasional Dalam Penyelesaian Sengketa Antara Perusahaan Perkebunan dan Masyarakat (PT. Sumber Wangi Alam dan Masyarakat Sungai Sodong). Tanah adalah bagian penting dalam menunjang kehidupan manusia yang memiliki banyak kegunaan yang banyak seperti membangun perkebunan, pertanian, serta perumahan. Tanah juga dinilai memiliki nilai tinggi serta istimew…
Perkembangan teknologi digital yang semakin pesat mendorong perubahan perilaku keuangan mahasiswa, termasuk dalam minat mereka terhadap investasi. Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh Financial technology terhadap minat investasi pada mahasiswa Pendidikan Ekonomi Universitas Sriwijaya, (2) Pengaruh lifestyledigital terhadap minat investasi pada mahasiswa Pendidikan Ekonomi Un…
Methylene blue is a cationic dye. The reduction of methylene blue dye waste was carried out through an adsorption process. This study was conducted by activating bentonite and synthesizing bentonite/ZnO-GO as an adsorbent to remove methylene blue dye. The composite was synthesized using an ultrasonic method and its performance was evaluated based on variations in pH, concentration, adsorbent ma…
Penelitian ini bertujuan untuk menganalisis kinerja pegawai Sub Bagian Humas di Sekretariat Dewan Perwakilan Rakyat Daerah (DPRD) Provinsi Sumatera Selatan berdasarkan indikator kinerja pegawai menurut Mangkunegara (2017), yang meliputi kualitas pekerjaan, kuantitas kerja, pelaksanaan tugas, dan tanggung jawab. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui …
Kebijakan Link and Match merupakan kebijakan yang dirumuskan oleh pemerintah melalui Kementerian Pendidikan dan Kebudayaan dengan tujuan untuk melakukan penyelarasan terhadap pembelajaran di satuan pendidikan kejuruan dengan kebutuhan Industri, Dunia Usaha, dan Dunia Kerja (IDUKA). Penelitian ini bertujuan untuk mengetahui bagaimana proses difusi inovasi kebijakan link and match antara SMK deng…
This study aims to examine the implementation strategies carried out by the Office of Cooperatives and SMEs (Dinas Koperasi dan UKM) of South Sumatra Province in improving the performance of SMEs within their working environment. The increasingly fierce competition among SMEs after the pandemic has made it difficult for many of them to survive. Additionally, the necessity of adopting existing t…
Multiphase flow is a flow that involves many phases in the channel and has many important applications in various industrial fields, one of which is boilers. Two-phase flow is the simplest flow because it has a very complex phenomenon with the interaction between the same and different phases, based on the geometric shape and orientation and direction of the flow up or down. This phase interact…
This thesis is entitled Application of Persuasive Communication in Campaigns Against Violence Against Animals. This research was conducted to discuss how to apply persuasive communication in anti-violence campaigns against animals. This research uses descriptive research with qualitative data types. The data collection method is through in-depth interviews which refer to interview guidelines, o…
This study aims to describe the evaluation of the use of SIMDA BMD in the planning of Regional Government Asset Needs (RKBMD) by BPKKAD of South Suumatera Province. The study is motivated by the fact that the RKBMD of South Sumatera Provincial Government has never been officially approved since 2016 to 2025, despite the implementation of SIMDA BMD. The research employed a qualitative descriptiv…
Several studies have examined students’ mathematical connection abilities through the PMRI approach; however, none have applied it to circle sector learning using the culturally relevant context of bolu kojo. This study describes students’ mathematical connection abilities in circle sector learning within a PMRI-based bolu kojo context using a mixed descriptive method conducted through prel…
This research examines the correlation between the ability to understand material and write response texts to the contents of fiction books for Grade VII students at Srijaya Negara Secondary School Palembang. The aim of this research is to determine the correlation between the ability to understand material and the ability to write response texts to the contents of fiction books in Grade VII st…
Mathematical representation ability is the ability of students to express mathematical ideas which include pictures, tables, diagrams, mathematical equations, words and so on. But in fact, there are problems regarding students' mathematical representation skills at SMP Negeri 32 Palembang. This study aims to see and describe students' mathematical representation skills on data presentation mate…
Lampung Selatan merupakan salah satu tempat yang ditemukannya keberadaaan rumput laut, salah satu tempat keberadaan rumput laut yang belum banyak dipublikasikan secara luas yaitu Pulau Suling. Tujuan penelitian ini yaitu untuk mengidentifikasi jenis-jenis rumput laut di Pulau Suling Lampung Selatan, menganalisis biodiversitas rumput laut di Pulau Suling Lampung Selatan, menganalisis hubungan bi…
Gurugram, an urban center in India, experiences elevated levels of air pollution as a result of rapid urbanization and intensified industrial operations. Air pollution, responsible for 25% of all deaths in underdeveloped countries, can lead to long-term health conditions such as lung cancer and cardiovascular disease. Precise forecasting of the Air Quality Index (AQI) is crucial for the impleme…
Bullying has become increasingly prevalent in school environments and requires immediate attention, as it can cause serious adverse effects on victims. Adequate knowledge of bullying behavior plays a crucial role in shaping positive attitudes and preventing bullying incidents. This study aimed to compare the effectiveness of educational interventions using hand puppet media and pop-up book medi…
This research aims to determine the level of self-disclosure of students from other regions to their parents through the video call feature in the WhatsApp application at the Faculty of Social and Political Sciences, Communication Science, Universitas Sriwijaya Palembang, using a descriptive qualitative method. Data were collected through in-depth interviews, observations, and documentation, te…
This development research was conducted to produce Problem Based Learning (PBL) based Learner Worksheets (LKPD) and applied for learning chemical compounds in class VIII SMPN 1 Sembawa which are valid, practical, and effective. The development model used in this research is the Rowntree development model and modified with Tessmer's formative evaluation. Data were collected through interviews, q…
Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja terhadap kinerja karyawan PT SPF (Sumatera Prima Fibreboard) di Indralaya. Populasi dalam penelitian ini sebanyak 372 karyawan yang ada pada PT SPF (Sumatera Prima Fibreboard) di Indralaya dan sampel pada penelitian ini adalah sebanyak 79 orang. pengambilan sampel pada penelitian ini menggunakan rumus Slovin. Teknik sampling yang…
This study aims to describe the characteristics that appear in children aged (4-5) years with speech delays at Cipta Kreatif Bangsa Kindergarten Palembang. This study uses a qualitative descriptive research type with one research subject. Data collection techniques are carried out through observation and interviews with teachers. The data analysis used is Miles and Huberman's qualitative data a…
This study aims to determine the role of social support (emotional support, tangible support, instrumental support, informative support) towards life satisfaction in divorced woman. The hypothesis of this research is that there is a role of emotional support, tangible support, instrumental support, and informative support towards life satisfaction in divorced woman. Participants in this study w…
Background: Maternal Separation (MS) is a condition in which the mother and offspring are separated during the early stages of life, a critical period for the formation of physiological and psychological systems. This separation may induce stress that affects the Hypothalamus–Pituitary–Adrenal (HPA) axis, increases corticosterone levels, and alters brain structures such as the amygdala and …
Aspect-Based Sentiment Analysis (ABSA) has become a crucial approach for extracting detailed opinions from user-generated content, especially in the healthcare domain. This study analyzes public sentiment toward hospital services in Indonesia using IndoBERT, fine-tuned on 2.448 reviews collected from Google Reviews and Instagram. Sentiment labels were automatically assigned with a pre-trained I…
This study aims to analyze the factors that influence public trust in the PPDB services of the Department of Education of South Sumatra Province through the utilization of government social media as a digital communication medium. The research employs the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method using SmartPLS 4. The findings indicate that two variables significantl…
National Quality Indicator (INM) reporting and accreditation are forms of quality improvement for community health centers (Puskesmas). In practice, there are several challenges encountered by Puskesmas in implementing INM reporting, which are feared to affect the quality of Puskesmas services. The purpose of this study is to analyze the differences in INM reporting by Puskesmas before and afte…
Digital transformation compels educational institutions to innovate by providing interactive promotional media to enhance student interest. This study aims to develop a virtual campus educational game for Universitas Sriwijaya Palembang on the Roblox platform as an immersive orientation medium. The development utilizes the Multimedia Development Life Cycle (MDLC) method, spanning six systematic…
Nickel mining in Raja Ampat has triggered significant public reaction, particularly on social media, due to its environmental and social impacts. However, public opinion on this issue has not been systematically analyzed. This study aims to examine public sentiment toward this issue using the Aspect-Based Sentiment Analysis (ABSA) approach with four classification algorithms, Support Vector Mac…
Bibit is a widely used digital investment application among Generation Z, offering mutual funds, stocks, and bonds through features such as Robo Advisor and Bibit Plus. As digital investment adoption grows, understanding the factors that influence Gen Z’s acceptance of Bibit becomes increasingly important. This study applies the Extending UTAUT2 model, which includes Performance Expectancy, E…