The purpose of this research are: (1) to identify the characteristics of tourist and the assessment of tourist`s to the existence of Jeruk Gerga Agrotourism in Pagar Alam City. (2) Identify the factors that influence the number of visits and estimate the economic value of Jeruk Gerga Agrotourism in Pagar Alam City. (3) Formulating the development strategy of Jeruk Gerga Agrotourism in Pagar Ala…