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Found 1 from your keywords: author=Chandra, Helena Patrici...

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DISEMINASI CORPORATE BRAND DAN PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM CSR BE…

This study aims to examine how PT Bank Central Asia Tbk (BCA) disseminates its corporate brand values through the Corporate Social Responsibility (CSR) Program Bakti BCA Scholarship and how this process relates to the empowerment of scholarship recipients in 2024. Employing a qualitative descriptive approach with a case study method, data were collected through in-depth interviews with the Bakt…

Edition: -
ISBN/ISSN: -
Collation: xviii, 151 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1912912025

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