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Found 1 from your keywords: author=Charla, Uni

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PENGARUH INTENSITAS PENGGUNAAN FITUR TIKTOK SHOP TERHADAP PERILAKU KONSUMTIF …

This study aims to determine and measure the effect of using the TikTok shop feature on consumptive behavior in generation Z. The method used in this study is a quantitative research method with associative research characteristics. The uses and effects theory of Sven Windahl (1979) is the theory used in this study, which states that needs are only one of the factors that cause media use. In th…

Edition: -
ISBN/ISSN: -
Collation: xviii, 105 hlm.; Ilus.; 29 cm
Series Title: -
Call Number: T1035972023

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