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Found 1 from your keywords: author=Daeviana, Gita
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PENGARUH KREDIBILITAS DAN DAYA TARIK INFLUENCER TIKTOK @MARANDANGPEMPEK TERHA…
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Daeviana, Gita

The background to this research is the widespread use of social media for digital marketing, particularly the TikTok platform. Influencers are a key factor influencing consumer purchasing intention. The purpose of this studi was to determine the influencer of the credibility and attractiveness of the TikTok influencer @marandangpempek on purchasing intention for micro, small, and medium enterpr…

Edition
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ISBN/ISSN
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Collation
xvi, 72 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1912752025