Research entitled Consumptive Behavior Due to Online Promotion on the TikTok Account @lindakosmetik_plg in FISIP Students at Sriwijaya University. The problems studied in this research are forms of consumptive behavior due to online promotions on the TikTok account @lindakosmetik_plg on FISIP Sriwijaya University students and factors causing students to engage in consumptive behavior. The purpo…