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Found 1 from your keywords: author=Deka, Fadly Muhammad

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FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIVITAS IKLAN RADIO GLOBAL 101 FM PADA PE…

This study was conducted to determine how effective radio advertising is on Radio listeners from Global Radio 101 FM towards the perception of Gen-Z listeners in Palembang. This is due to the phenomenon where the market level of advertising spending is decreasing in Indonesia and the high market potential in Gen-Z encourages the need to conduct research on how effective radio advertising broadc…

Edition: -
ISBN/ISSN: -
Collation: xiv,75 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1816392025

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