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Found 1 from your keywords: author=Dewi, Sukma

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PENGARUH BRAND AMBASSADOR DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEM…

The beauty industry in Indonesia continues to experience rapid growth. Therefore, companies need to formulate and determine effective strategies to influence consumer purchasing decisions. This study aims to examine the influence of brand ambassadors and electronic word of mouth (e-WOM) on consumer purchasing decisions. Theories used in this research include the VisCAP Model by Rossiter & Percy…

Edition: -
ISBN/ISSN: -
Collation: xvi, 176 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1899702025

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