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Found 1 from your keywords: author=Di Leo, Alessio

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Online Impulse Buying and Cognitive Dissonance

Mattia, Giovanni Di Leo, Alessio Principato, Ludovica

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimula…

Edition: 1
ISBN/ISSN: 978-3-030-65923-3
Collation: xi, 99p.:Ill
Series Title: -
Call Number: 658.872 Mat o

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