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Found 1 from your keywords: author=Elvandari, Alycia Virgi...

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PENGARUH EMPLOYEE GENERATED CONTENT DAN ELECTRONIC WORD OF MOUTH DI TIKTOK TE…

This study aims to analyze the influence of Employee Generated Content (EGC) and Electronic Word of Mouth (E-WOM) on Brand Trust of Skintific products on TikTok, with Brand Reputation as a mediating variable. The object of this study is Generation Z women who actively use TikTok and reside in Palembang City. This research employs a quantitative approach using a purposive sampling technique. Dat…

Edition: -
ISBN/ISSN: -
Collation: xv, 46 hlm.; ilus,; 29 cm
Series Title: -
Call Number: T1923132026

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