Abstract The purpose of this study was to (1) establish the existing marketing channels at Nashir Farm. (2) Analyzing the marketing efficiency of hydroponic vegetables at Nashir Farm. This research was conducted at Nashir Farm Hydroponic Farming on Jalan Sambung Rasa, Bukit Sangkal, Kalidoni District, Palembang City, South Sumatra. The choice of this location was made deliberately with the cons…