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Found 1 from your keywords: author=Fauzan, Muhammad Fairuz
PENGARUH PROMOSI, KUALITAS PELAYANAN, DAN ELECTRONIC WORD OF MOUTH TERHADAP L…
Social media utilization is an important strategy in business development in the information technology era. Rooftopin Cafe uses social media to maintain relationships with customers; however, its impact on customer loyalty remains uncertain. This study aims to analyze the influence of promotions, service quality, and electronic word of mouth (e-WOM) on customer loyalty, with customers’ satis…
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- xv, 121 hlm.; ilus.; tab.; 29 cm.
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- T1712372025
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