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Found 1 from your keywords: author=Faza, Aliyyatul

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PENGARUH INTENSITAS PENGGUNAAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF PENGG…

This research aims to examine and explain how the influence of the intensity of social media use on consumptive behavior by considering parasocial relationships as a variable that mediates both. The sample was 100 NCT fans aged 18-24 years who actively follow NCT social media and have purchased goods and services related to NCT. This study used quantitative methods with Structural Equation Mode…

Edition: -
ISBN/ISSN: -
Collation: xv, 152 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1842382025

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