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Found 1 from your keywords: author=Fratama, M. Daniel

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STRATEGI KOMUNIKASI PEMASARAN PADA EVENT FESTIVAL FOODIES PALEMBANG DALAM MEM…

This research aims to find out how marketing communication strategies are implemented at the Festival Foodies Palembang in building brand image. The theory used in this research is the integrated marketing communication theory which consists of five dimensions, namely advertising, personal selling, direct marketing, promotion, public relations and publicity. The methods used in this research ar…

Edition: -
ISBN/ISSN: -
Collation: xii, 98 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1511052024

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