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Found 2 from your keywords: author=Galan-Ladero, M. Merced...
cover
Applied Social Marketing and Quality of Life
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Galan-Ladero, M. MercedesRiveraa, Reynaldo G.

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public…

Edition
1
ISBN/ISSN
978-3-030-83286-5
Collation
xv, 429p.:ill
Series Title
-
Call Number
658.8 App
cover
Cause-Related Marketing
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Galan-Ladero, M. MercedesGalera-Casquet, ClementinaAlves, Helena M.

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related mar…

Edition
1
ISBN/ISSN
978-3-030-65455-9
Collation
xxiv, 435p.:ill
Series Title
-
Call Number
658.8 Cau