OUTDOOR MEDIA ARE STILL ONE OF THE MAIN CHOICES AS AN ADVERTISING MEDIUM THAT IS CONSIDERED EFFECTIVE. SINCE 2023 AT PALEMBANG, VARIOUS NEW POLITICAL FIGURES HAVE EMERGED AND SOCIALIZE THEMSELVES AS CANDIDATES FOR BECOMING THE MAYOR OF PALEMBANG CITY IN 2024 THROUGH VARIOUS OUTDOOR MEDIA. THIS RESEARCH STUDY AIMS TO DETERMINE HOW MUCH EFFECTIVE THE OUTDOOR MEDIA ADVERTISING THAT IS BEING USED F…