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Gamification and Consumer Engagement
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The boo…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-54205-4
- Collation
- viii, 216p.:Ill
- Series Title
- Progress in IS
- Call Number
- 658.834 2 Gam
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