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Found 1 from your keywords: author=Hanan, Muhammad Thomi
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STRATEGI RED BULL DI AMERIKA SERIKAT DALAM MEREPRESENTASIKAN BRAND MELALUI IN…
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Hanan, Muhammad Thomi

As a multinational corporation, Red Bull has strategic interests in strengthening its global brand image through approaches that go beyond conventional promotion, utilizing prestigious sports platforms. Formula 1 has been chosen as the primary instrument to represent Red Bull’s core brand values, such as innovation, speed, courage, and a competitive spirit. The ownership of the Red Bull Racin…

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xi, 46 hlm.; ilus.; tab, 29 cm
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T1797332025
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