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Found 1 from your keywords: author=Hanapiyanto, M Fadil Di...

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ANALISIS BAURAN PEMASARAN DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIA…

The increasing globalization of food trade drives competition between local and imported fruits in the Indonesian retail sector, including at Diamond Supermarket in Palembang City. This study aims to: (1) identify the consumer decision-making process in purchasing imported and local fruits; (2) analyze the influence of the 9P marketing mix on purchasing decisions; and (3) evaluate the preferenc…

Edition: -
ISBN/ISSN: -
Collation: xiii, 99 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1768302025

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