This research entitled "City Branding in Tourism Development to Increase the Competitiveness of Musi Banyuasin Regency" aims to find out how city branding strategies are applied in Musi Banyuasin Regency in an effort to increase district competitiveness through tourism development carried out by the Musi Banyuasin Regency Youth, Sports and Tourism Office. This study used qualitative descriptive…