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Found 1 from your keywords: author=Hikmah, Fita Amidanal

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PENGARUH KREDIBILITAS BEAUTY INFLUENCER TASYA FARASYA TERHADAP KEPUTUSAN PEMB…

Digital marketing through influencers has become an effective strategy in influencing purchasing decisions, especially among the younger generation. This study aims to analyze the influence of beauty influencer Tasya Farasya's credibility on purchasing decisions for Glad2Glow cushion products through brand awareness among female Communication Science students at the Faculty of Social and Politi…

Edition: -
ISBN/ISSN: -
Collation: xvii, 152 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1864032025

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