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Found 1 from your keywords: author=Hodson, Julian Michael

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destina…

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic …

Edition: 1
ISBN/ISSN: 978-3-658-33057-6
Collation: xxiv, 357p.:ill
Series Title: Entrepreneurial Management und Standortentwicklung
Call Number: 658.8 Hot c

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