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Found 1 from your keywords: author=Husin, M Arbain

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PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERGADAP KEPUTUSAN PEMBELIAN PADA KO…

This study aims to analyze the effect of Brand Awarenesss and Brand Image on consumer purchase decisions at Kopi Janji Jiwa Dempo Palembang. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study are customers who have made transactions at Kopi Janji Jiwa Dempo Palembang. The sampling method used purposive sampling with a …

Edition: -
ISBN/ISSN: -
Collation: xii, 70 hlm.; Ilus.; 29 cm
Series Title: -
Call Number: T1024292023

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