This research is entitled "The Role of Public Relations of South Sumatra Koni in Branding the 2021 Papua National Sports Week (PON). This study aims to find out the role played by Koni Sumsel Public Relations in the context of the 2021 Papua National Sports Week branding. This study uses the theory of the role of public relations put forward by Dozier and Broom in (Ruslan, 2012: 19). The data o…