ABSTRACT Clean and healthy living behavior (PHBS) of households in Pemulutan District with the worst percentage of 46.0% means that it has not reached the PHBS target set by the Ministry of the Republic of Indonesia in 2015-2019 of 80%. The purpose of this study is to analyze factors that affect clean and healthy living behavior (PHBS) in households in Pemulutan Subdistrict. This research is qu…