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Found 1 from your keywords: author=Irawan, Fernando

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PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEP…

This study aims to analyze the influence of brand awareness and product quality on the purchasing decisions of Nike shoes among undergraduate students of the Faculty of Economics at Sriwijaya University, Palembang. A quantitative approach was employed by distributing questionnaires to 100 respondents selected through purposive sampling. The data were analyzed using t-tests, F-tests, and multipl…

Edition: -
ISBN/ISSN: -
Collation: xviii, 107 hlm.; ilus.; tab.; 29 cm.
Series Title: -
Call Number: T1772652025

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