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Found 1 from your keywords: author=Iskandar, Vira Aulia

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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CA…

This study aims to determine the effect of product attributes on consumer purchasing decisions at Transmart Carrefour Palembang Square. This research is a descriptive quantitative study that uses primary data through questionnaires. The sample in this study were 100 respondents using the Lemeshow formula. Respondents in this study were consumers who made purchases at Transmart Carrefour in Pale…

Edition: -
ISBN/ISSN: -
Collation: xxii, 75 hlm. ilus.; 29 cm
Series Title: -
Call Number: T1289902023

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