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Found 1 from your keywords: author=Isnaini, Atikah

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PEMPEK…

This study aims to analyze the influence of E-WOM on purchasing decisions of Pempek Candy in Palembang City. E-WOM is measured using three main indicators: intensity, valency of opinion, and content. This research adopts a quantitative method by distributing questionnaires to 100 respondents who purchased Pempek Candy within the last six months. Data analysis includes validity tests, reliabilit…

Edition: -
ISBN/ISSN: -
Collation: xix, 70 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1935622026

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