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Found 1 from your keywords: author=Kaefer, Florian

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An Insider's Guide to Place Branding

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which of…

Edition: 1
ISBN/ISSN: 978-3-030-67144-0
Collation: xiii, 289p.:ill
Series Title: Management for Professionals
Call Number: 658.8

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