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Found 1 from your keywords: author=Kalit, Vania Christosye

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PERAN BODY IMAGE TERHADAP IMPULSIVE BUYING PRODUK SKINCARE PADA PEREMPUAN GEN…

This study aims to determine the role of body image in impulsive buying of skincare products among Generation Z women. The hypothesis proposed is that body image plays a role in impulsive buying of skincare products among Generation Z women. This study uses a quantitative research method with 200 respondents who meet the criteria of being Generation Z women who are employed and actively purchas…

Edition: -
ISBN/ISSN: -
Collation: xvi, 109 hlm.; ilus.; tab, 29 cm
Series Title: -
Call Number: T1806252025

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