DETERMINING AN APPROPRIATE MARKETING CHANNEL FOR GRANULATED SUGAR IS A SIGNIFICANT STEP FOR SUGARCANE FARMERS BECAUSE EACH MARKETING CHANNEL OFFERS DIFFERENT PROFIT MARGINS FOR THEM. THE OBJECTIVES OF THIS STUDY ARE: (1) ANALYZING THE MARKETING CHANNELS AND MARKETING MARGINS OF SUGARCANE FARMERS' SUGAR IN THE VICINITY OF THE CINTA MANIS SUGAR FACTORY. (2) ANALYZING THE DRIVING FACTORS FOR FARME…