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Found 1 from your keywords: author=Kartini, Yuli

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PENGARUH VIRAL MARKETING DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBEL…

This research aims to determine the influence of viral marketing and social media marketing on Mixue purchasing decisions in Palembang. This study uses a quantitative approach. Data collection was carried out by distributing questionnaires to 100 respondents using purposive sampling. The research results show that viral marketing has a significant effect on purchasing decisions with a t-value o…

Edition: -
ISBN/ISSN: -
Collation: xvii, 64 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1387552024

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