The purpose of this research is to find out how big the influence of Packaging (XI), Halal Label (X2), and Produet Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable ihat has a dominant influence on purchasing decisions between Packaging, Halal Label, And Produet Knowledge (study at consumer of Wardah cosmetic in Palembang city). This research use primary data retreived directl…