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Found 1 from your keywords: author=Kholillah, Alfa Nur

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PENGARUH KREDIBILITAS BRAND AMBASSADOR EXO DAN BRAND IMAGE TERHADAP MINAT BEL…

This study aims to analyze the effect of EXO brand ambassador credibility and brand image on the purchase intention of Scarlett Whitening skincare products among EXO fans in Palembang City. This study employs a quantitative research approach with a sample size of 100 respondents selected using a non-probability sampling technique through questionnaire distribution. The data were analyzed using …

Edition: -
ISBN/ISSN: -
Collation: xv, 42 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1921032025

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