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Found 1 from your keywords: author=Koeslana, Ridra Tri

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PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LIFEB…

This study aims to see how much influence the brand image and advertisements have on purchasing decisions for lifebuoy bath soap products in the city of Palembang. The technique of collecting data by means of a survey using a questionnaire. The sample used is 100 people from the total population, the method used is non-probability sampling with purposive sampling technique. The data analysis te…

Edition: -
ISBN/ISSN: -
Collation: xvii, 70 hlm. : ilus. ; 28 cm
Series Title: -
Call Number: T416142021

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