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Found 1 from your keywords: author=Kurniawansyah, Kurniawa...

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PENGARUH WORD OF MOUTH DAN SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIA…

This research aims to determine the influence of Word of Mouth and Social Media Marketing on purchasing decisions for Gacoan Noodles in Palembang. This study uses a quantitative approach. Data were collected using a questionnaire distributed to 96 respondents using purposive sampling. The research results show that Word of Mouth has a significant effect on purchasing decisions with a t-value of…

Edition: -
ISBN/ISSN: -
Collation: xviii, 59 hlm.; ilus.; 29 cm
Series Title: -
Call Number: T1387692024

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