The aims of the research was: 1) to identify marketing channels for hydroponic vegetables at the Cempako Vegetable Village. 2) to identify the 7P marketing mix for hydroponic vegetables in the Cempako Vegetable Village. 3) to analyze the marketing strategy for hydroponic vegetables at Cempako Vegetable Village. Data collection was carried out in October 2023. The research method was a case stud…