THE OBJECTIVES OF THIS RESEARCH ARE (1).TO ANALYZE HOW HIGH THE DEMAND FOR BROILER CHICKEN MEAT IS IN SOUTH SUMATRA IN THE PERIOD 1993-2022, (2).TO ANALYZE WHAT FACTORS INFLUENCE THE DEMAND FOR BROILER CHICKEN MEAT IN SOUTH SUMATRA, (3).TO ANALYZE HOW BIG THE ELASTICITY OF DEMAND FOR BROILER CHICKEN MEAT IS IN SOUTH SUMATRA. THE RESULTS OF THE RESEARCH THAT HAS BEEN CARRIED OUT SHOW THAT THE DE…