INSTAGRAM IS A SOCIAL MEDIA PLATFORM USED TO SHARE PICTURES. PHOTOS/VIDEOS THAT USERS WANT TO SHARE VERY QUICKLY AND EASILY. THIS STUDY AIMS TO DETERMINE THE RELATIONSHIP BETWEEN THE USE OF INSTAGRAM AND THE FORMATION OF PERSONAL BRANDING AMONG STUDENTS OF COMMUNICATION STUDIES, SRIWIJAYA UNIVERSITY. DATA OBTAINED FROM THE RESULT OF QUESTIONNAIRES AND DOCUMENTATION STUDIES WITH QUANTITATIVE RES…